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      1. 好运棋牌

        AUG 15 2019

        CKGSB MBA Brand Video長江商學院MBA項目品牌視頻

        CKGSB MBA Brand Video

        長江商學院MBA項目品牌視頻

         

        Mandarin Film completed a 'script to screen' brand video for Cheung Kong Graduate School of Business ,one of the world’s most pre-eminent business schools.  The brief was to produce a branding video for the flagship English MBA Program that could be used for recruitment, events and branding.

        華影青橙長江商學院策劃并制作了一部品牌視頻。長江商學院是全球領先的商學院,本片的訴求是為該校英文MBA項目拍攝品牌視頻,以用于新生招募、品牌推廣及其他各類活動。

         

        A flurry of conference calls, brainstorming meetings and creative incubationresulted in a concept and approach that felt right for the school, striking the best balance between capturing current students, alumni and the mood and tone of the school, whilst showing off the campus and Beijing as a world-class city.

        經過多次的電話會議、輪番的頭腦風暴及創意孵化,我們確定了與長江商學院定位一致的視頻理念和攝制方向。團隊拍攝了在校學生、采訪了畢業校友、展現了校園氛圍,并在三者之間取得了平衡。與此同時,力求通過視頻體現出世界一流的風采的校園和北京的風貌。

         

        With a string of previously successful collaborations (VIPKID, GoalBlue), Mandarin Film was able to work collaboratively with the CKGSB team to develop a script that highlights all key aspects of the CKGSB MBA program: World-Class Faculty, China Insights, Unrivaled Alumni Network, Global Learning Platform, and Cultivating Future Leaders.

        在此之前,華影青橙與長江商學院多次成功的合作(VIPKIDGoalBlue為藍)為本次視頻制作打下了良好的基礎,華影青橙與長江商學院的工作團隊一起合作創作出了視頻腳本,突出了長江商學院MBA項目的所有關鍵優勢——擁有世界一流師資力量;深入洞察中國商業市場;坐擁優越校友資源;提供全球性學習平臺;培育未來商業領袖。

         

        During the two days of filming, the crew managed to film at locations across the city – from an early morning run the corner turret ofForbidden City, to the headquarters of Microsoft, busy intersections and a private gym to Oriental Plaza and downtown Beijing – not to mention the CKGSB campus in Wangfujing. 

        在為期兩天的的行程中,團隊穿梭于北京的各個角落,成功完成了拍攝。拍攝于清晨的故宮角樓開始,先后前往了微軟總部、公共十字路口、健身房、東方廣場等地,還有位于王府井的長江商學院校區。

         

        Mandarin Film was able to work with CKGSB to ‘cast’ a diverse range of faculty, alumni and current students; male and female, Chinese and foreign students. From the carefully cast interviewees we were able to capture a range of great quotes. 

        華影青橙與長江商學院一同選出了視頻的拍攝對象,有教職員工,也有校友和在讀學生;有男性,也有女性;有來自中國本國的學生,也有其他國家的留學生。在此過程中,我們拍攝到了許多很好的采訪鏡頭。

         

        One of the key challenges for this project was tight turnaround. After the 2 days of filming, we only have 3 days to work on the first draft. But we managed to work closely with client, to finalize every detail and meet all the requirements. 

        本次項目最大的挑戰是緊張的攝制周期。在兩日拍攝結束后,我們僅有三天時間完成第一個視頻初稿。盡管如此,我們和客戶緊密合作,敲定了各個細節,達到了各項要求。

         

        Most fun part was the boxing scene – current CKGSB student Beth Guo was up for the taskand director Patrick Carr warily got into the ring with her, holding the pads so the cameraman could get the shots as best he could while dodging the punches.  A water spray bottle was always close at hand to spritz Beth’s face and torso before the shots as if she was enduring an extra hard workout – in actual fact, she’d have surely finished the fight with Patrick in the first round ;)

        最有趣的部分是拳擊場景的拍攝:導演Patrick Carr和長江商學院的在讀學生Beth Guo一起進入了拳擊場,他小心翼翼地拿著護具站在Beth對面。為了讓攝像師拍攝到最好的鏡頭,Patrick不停地四處閃躲Beth發出的拳頭。我們用噴霧在Beth的臉上和身體上都噴上了水珠,營造出剛剛結束高強度鍛煉的效果(然而實際上,如果Beth和Patrick真的對打,一個輪回Beth就能打敗他 ;)

         

        The project was delivered on budget, on time. Just a week after being filmed, the video was premiered on the 2020 CKGSB MBA Program Admissions Orientation eventand it was highly acclaimed by clients and audiences present. “Mandarin Film is very professional and easy to work with. We had a great time working with the team and all very excited seeing the final film.” – Susie Zhan, CKGSB

        項目最終按計劃按時交付。拍攝完成后的一個星期,視頻就在長江商學院2020年英文MBA招生發布會上展映,客戶及在場觀眾都給予了高度評價。長江商學院的Susie Zhan說道:“華影青橙的團隊十分專業。與他們的合作相當融洽,我們對最后的成片的效果非常激動。”

         

        Cheung Kong Graduate School of Business (CKGSB),is a private, non-profit, independent educational institution and the only business school in China with faculty governance. Established in 2002, CKGSB is now considered one of the major graduate business schools in China. 

        長江商學院是一所私立非營利性的教育機構,也是中國唯一一家擁有獨立法人資格的商學院。自2002年建校以來,長江商學院已經成為中國最優秀的研究生商學院之一。

                                  

        CKGSB MBA Brand Videois produced by Mandarin Film: Patrick Carr - director, Shan-Shan Wang – Producer, Chen Liang – DOP, Fang Xin – Editor, John Shi – Camera Assistant, Fiona Zheng – Production Assistant. 

        長江商學院MBA項目品牌視頻由華影青橙團隊制作:Patrick Carr – 導演,Shan-Shan Wang – 制片人,Chen Liang – 攝像指導,Fang Xin – 剪輯,John Shi – 攝像助理,Fiona Zheng – 制片助理。

         

        Watch the video:

         

         


        Photo credit Mandarin Film

         

        Photo credit Mandarin Film

         

        Photo credit Mandarin Film

         

        Photo credit Mandarin Film

         

        Photo credit Mandarin Film

         

        Photo credit Mandarin Film

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        好运棋牌